Monday, February 1, 2010

Blog Posting Part 1

The International School of Kuala Lumpur provides an exceptional (silence) education that challenges each student to develop the attitudes, skills, knowledge and understanding to become a highly successful, spirited, socially responsible global citizen.

I think that adding a "silence" after the word "exceptional" creates the best tension. When I put the VOID after "exceptional" the listener starts to think, what is exceptional, is it the school, the facilities, the teaching? He's wondering but does not know. So all the attention is on the word "education." Once spoken, the curiosity builds up for what's next. The listener asks himself, "well, what kind of education?" And that's what the rest of the line explains, that the education is one that challenges each student to develop........... You've captured the listeners attention and that's because they used the VOID in that section of the mission. That is why this is the best place for the VOID.